When Mates co-founders Mark Shenton and Terri Paddock first conceived the Also Recognised Awards at the end of 2014, we had no idea just how enthusiastically they would be embraced by both the industry and the theatre-going public. Never mind the voting, just take a look at some of the press coverage and social media buzz around #AlsoRecognised.
We attribute a big whack of the success to teamwork, and specifically the indefatigable Mike Dixon and Andrew Keates, our partners in introducing one of our headline categories, the UK’s first-ever prize for Best Musical Direction.
Voting for the 2015 Also Recognised Awards took place between Monday 16 March and Sunday 19 April 2015, with more than 15,000 taking part over the course of the month’s frenzied voting – including a very big surge in the final week, just after the Laurence Olivier Awards ceremony on 12 April.
>> Scroll down for end-of-voting comments from the organisers.
For more on the 2015 Also Recognised Awards, follow these links:
- News release story
- Winners’ acceptance remarks and “certificate selfies”
- Full list of winners and voting percentages
- Photos of all nominees
- Awards organisers’ comments
- About the Awards and why we founded them
- What Is Musical Direction? feature series
- Press coverage of the #AlsoRecognised Awards
“In the first year of the WhatsOnStage Awards in 2000, I remember being amazed when 5,000 people voted. Privately, I set that as our target for these first Also Recognised Awards. So I really am amazed anew now, and hugely gratified that we have exceeded that target.
“After leaving WhatsOnStage, I had no intention of ever running another awards. However, when I first read about the new owners of WhatsOnStage dropping so many important categories, categories that had been created by myself and Mark, I was alarmed and saddened – I felt we had to act. Mark and I agree that the work these categories, and our other four brand-new categories, represent is vitally important to the theatre industry and deserves to be recognised.”
“London theatre has a lot of awards ceremonies, but they invariably acknowledge and reward the same suspects – Best Plays and Musicals, and those that create them or sail in them! What the #AlsoRecognised Awards uniquely do is honour some of those whose work isn’t traditionally recognised (though it should be). I am proud to be part of making this happen, not just in my reviews but also now in an awards-giving.”
“Having campaigned for Creative Team Parity, and having found in MyTheatreMates, Terri, Mark and Andrew, people who want to make change for the better, I am simply so chuffed that the Also Recognised Awards in its very first year has topped 15,000 votes. I am especially happy that, within those awards, the very first major nod to Musical Direction has finally been made. Brilliant, simply brilliant…and thank you for voting, too!”
“It’s amazing how a bit of elbow grease and a lot of passion can make a difference. I’m so very honoured to be part of the first UK award to recognise musical direction and that so many feel it to be as important as we do.”
The Mates introduced the Award for Best Musical Direction with the encouragement and close involvement of Andrew Keates and Mike Dixon, who have campaigned passionately for Creative Team Parity. But we hope the collaboration around the Also Recognised Awards won’t stop there. We welcome suggestions for other new award fields that are not already covered elsewhere. Recommendations with sufficient merit and industry backing will be introduced in future years.
What's should be Also Recognised in 2016?
Email us with your suggestions with details about who you are, how you think your talent or discipline is best judged by an audience vote, and how you can help in shortlisting and promoting the award. We look forward to hearing from you!Submit your #AlsoRecognised suggestion