NEWS: London theatre attendances down but revenues up in 2016

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The Society of London Theatre’s 2016 Box Office figures demonstrate another robust year for the capital’s thriving theatre industry.

Comparative highlights are:

  • Gross revenue of £644,719,639, up 1.7% compared to 2015
  • Sales generated VAT receipts for the Treasury of £107,453,273
  • Attendances of 14,328,121 (down 2.8% year on year but number of performances down 5.95% on 2015)
  • 76.7% of available seats filled, up 4.1% compared to 2015 and a new record
  • Weekly attendance peaked w/c December 26 2016 at 439,103, a new record

As evidence of the ever increasing popularity of London theatre, the average price paid for a ticket was £45 (an increase of 4.68%) which suggests an increase in demand and a reduction in discounting.

Caro Newling, President of the Society of London Theatre, said:

“With our shows performing to record numbers, the box office figures for 2016 further cement London’s place as a world-leader in theatre. Revenues are just one measure of success; what we are most proud of is that new generations of theatre-goers are drawn to the capital, home of the world’s greatest creative talent, by our peerless ability to craft and tell the stories that resonate.”

2016: Attendances and Revenue by Genre (with percentage comparisons to 2015):

  • Musicals: Attendance 8,132,673 (-2%). Revenue £400,812,904 (+4%)
  • Plays: Attendance 4,181,318 (+2%). Revenue £152,545,013 (+8%)
  • Other (Opera, Dance, Performance, Entertainment): Attendance 2,014,130 (15%). Revenue £91,361,722 (-15%)

Data compiled from all theatres in full membership of the Society of London Theatre.

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MyTheatreMates publishes a selection of daily press releases sent to us by publicists of the relevant show or theatre. We are not responsible for any inaccuracies contained within these materials.