Promote your show on MyTheatreMates

Slowly but surely, after an unprecedented time for the theatre industry, London and regional venues are beginning to open and we couldn’t be more delighted. However, we know that any recovery isn’t going to happen overnight, and we want to try to do whatever we can – albeit with our own team and resources drastically reduced – to help you through this period.

Let us help you get the word out!


Want to get your theatre project noticed? Whether staged or streamed, festival or fringe, big or small, MyTheatreMates give your show a TLC content boost.
You can build your own Mates marketing campaign from as little as £50 thanks to our knockdown, post-lockdown prices, with Featured Articles (including social media) for just £50 each, Featured Show Review Round-up for £75, and two add-on options – Advertising Banners and Press Release Sharing to our bloggers – at £25 each.


Featured Articles = £50 each


Whether a press release announcing your show, self-penned interview, trailer, photo gallery or opinion piece written by you, we will publish it on our site with prominence and flair: flagged on the homepage and in our Featured Content dropdown section, with Buy Tickets button to your booking link and supporting social media posts on Twitter, Instagram and Facebook. 


Featured Show Review Round-up = £75


We design and publish a feature displaying all your best review quotes with photos and links. This can also incorporate audience reactions and social media buzz. The Featured Show Review Round-up is shared to Mates social channels, tagging the relevant reviewers and publications.


ADD-ON: Ad banners = £25


Banners can only be booked WITH a Featured Article and/or Review Round-up. They will appear in rotation on the website with other sponsored shows for a minimum of two weeks (or until your run has finished). Banners must be provided to us ready to go in one of the following sizes:

  • Leaderboards (top of the page below) – 728 pixels wide x 90 pixels tall
  • Boxes (right-hand column below) – 300 pixels wide x 250 pixels tall


ADD-ON: Press release sent to the Mates = £25


We always recommend you or your publicist use your own press mailing list. If you want to ensure that MyTheatreMates’ collective of theatre bloggers also definitely receive your release, with a bit of extra encouragement, we can forward your release to them. This add-on option can only be booked WITH a Featured Article or Review Round-up promotion. You can Meet the Mates here.



To book, email using the subject heading “Mates rates booking” and confirming how many Featured Articles and Review Round-ups you’d like to book and which, if either, add-on. Please include:

  • Your press release
  • Any photos, trailers or other assets
  • ALL relevant social media handles and hashtags – for show, company, venue, cast and creatives
  • Link to book tickets


Mates also recommend


Marketing is never ‘one and done’. The real power is cumulative, particularly with content and particularly in our increasingly fragmented, attention-deficit age.

Conventional marketing wisdom says a person must see a message seven times before it sinks in and you have the potential of influencing their purchasing behaviour.

We recommend booking a series of our different types of our content boosts that will help get your show in front of more eyeballs multiple times, and maintain momentum at key points in your show’s journey from announcement, through casting, rehearsals, previews, press night and performances to closing night.

Ask about our recommended bundles! Plus, combine with one or both of the following from our partners.


The renowned guide to London’s Off West End theatre scene, which also runs The Offies awards, offers e-shots to a mailing list of 8,000+ theatre lovers plus enhanced listings, banner buttons and social media amplification.


Post-show Q&As


Mates founder Terri Paddock is the queen of post-show Q&As. Her lively chairing creates not just great events, but great content (with filming, photography, social media and follow-up coverage) and great word-of-mouth!




We have worked closely with scores of venues and producers. Here’s what two say about us. 


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