Since launching in March 2015, the My Theatre Mates collective of theatre bloggers has grown substantially. We now have more than 40 syndicate bloggers – including overnight critics like Libby Purves, other long-serving arts journalists such as Susan Elkin, Carole Woddis and Aleks Sierz, and leading theatre practitioners like choreographer Andrew Wright in addition to co-founders Terri Paddock and Mark Shenton   regularly contributing to the website, along with hundreds more guest contributors.

Our traffic & reach

  • Monthly page impressions = 30,000+
  • Monthly unique visitors = 15,000+
  • Twitter followers @MyTheatreMates = 11,200+
  • Twitter followers across the Mates collective = 200,000+

Our audience 

  • 60% female, 40% male
  • 83% UK-based, 50% Greater London
  • 60% 25-54 years old. Of which:
    • 26% 25-34 years old
    • 17% 35-44 years old
    • 18% 45-54 years old
    • 16% 65+ years old
  • Other things our audience is interested in (top affinity categories):
    • Art & lifestyle
    • Media, entertainment & literature
    • Green-living
    • Music & films
    • Food & dining
    • News & politics


We don’t strictly offer advertising on the site. All of our advertising banner slots are combined with our unique Featured Show content and social media marketing campaigns designed especially for shows and producers who want need help getting the word out… on more limited budgets!

Effectively, we become a key online partner for you in the run-up to and throughout your limited season, providing regular featured content and social media support to generate and maintain awareness.

Our customers

We regularly work with Off-West End productions at leading London venues including Trafalgar Studios, the Arts Theatre, Lyric Hammersmith, the Gate Theatre, the Bush Theatre, Park Theatre, Jermyn Street Theatre, Southwark Playhouse, Soho Theatre, King’s Head Theatre, The Vaults, Tristan Bates Theatre, Lion & Unicorn Theatre, The Space, Hope Theatre, Cervantes Theatre, Tabard Theatre, White Bear Theatre, Hen & Chickens Theatre, Playground Theatre, Bread & Roses Theatre, Ovalhouse, Rose Theatre, Upstairs at the Gatehouse, Pleasance Theatre, Charing Cross Theatre, Camden People’s Theatre, Cockpit Theatre, Barn Theatre, Albany Theatre, Bunker Theatre and many others.

In a recent survey of our customers, 97% said they would work with us again and would recommend us to others and we regularly receive ★★★★★ reviews for our ability to create engaging content and social media buzz.

Please contact Terri Paddock and our commercial team for more information on how we can help promote your show.


Here are just a few things clients have said about us. We have tons more – please ask for references!

“The support of My Theatre Mates has been vital and hugely beneficial for a new emerging theatre company like ours. They have proven to be affordable, easy to talk to and their knowledge of marketing theatre puts them at the top of their game. We can’t thank them enough for their guidance and we will without a doubt want them to help promote our future projects.” – Jon Tozzi, Co-founder, Paper Creatures Theatre

“Our second time connecting with My Theatre Mates was again a wonderfully positive experience, for us as producers and for the show in ticket sales. The process is clear, straightforward, very reasonably priced and we’ve felt supported by the Mates throughout. We sold out for the whole run of Mr Gillie after our banner and tweets appeared on My Theatre Mates!” – Jenny Eastop, Mercurius Theatre

“We really appreciate the speed at which you widened the awareness of our show. We urgently needed an injection of energy into our marketing… and you delivered. In spades. Thank you. Terri, Mark and My Theatre Mates.” – Out of the Left Field, Producers

“My Theatre Mates have been lovely to work with. From our first enquiry, they have been responsive and supportive, transparent with pricing and great at following up advertising with tweets. The day our ad launched, there was a notable increase in sales. The Mates came along to see the show and were very enthusiastic as part of the social media conversation afterwards. We’ll be advertising with them again in the future.” – The Hope Theatre

“My Theatre Mates was INSTRUMENTAL in getting  the word out about my play, The Long Road South, at the King’s Head Theatre. Because of their tweets, I sold an additional 100 tickets that day and ticket sales increased overall. It paid for itself and then some. Well worth it!” – Paul Minx, producer

“We advertise all our productions on the MyTheatreMates website because the various formats represent good value, achieve an excellent response and the staff are always helpful and flexible in their approach.” – Ian Dixon Dotter, Golden Age Theatre Company