I’m a sucker for a good infographic so, in writing about old vs young audiences in my blog about Home Sweet Home
, I couldn’t resist dusting off this Ticketmaster infographic from the State of Play
report the world’s leading ticket agency published in September 2013. Amongst other factoids, according to the Ticketmaster data and research, the fastest-growing audience segment is 18- to 25-year-olds.
Some of the stats – and the methodology behind them – have been called into question, but such is the nature of PR-driven research. It’s still the first, third-party report on the UK theatre industry of its kind and highlights some interesting, and encouraging trends. You can read the full report on the Ticketmaster website.