Catching the theatre bug young: more are, according to Ticketmaster

In Features, London theatre, Musicals, News, Opinion, Plays, Regional theatre by Terri PaddockLeave a Comment

I’m a sucker for a good infographic so, in writing about old vs young audiences in my blog about Home Sweet Home, I couldn’t resist dusting off this Ticketmaster infographic from the State of Play report the world’s leading ticket agency published in September 2013. Amongst other factoids, according to the Ticketmaster data and research, the fastest-growing audience segment is 18- to 25-year-olds. Some of the stats – and the methodology behind them – have been called into question, but such is the nature of PR-driven research. It’s still the first, third-party report on the UK theatre industry of its kind and highlights some interesting, and encouraging trends. You can read the full report on the Ticketmaster website.  

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Terri Paddock
Terri Paddock runs the Terri Paddock Group, which provides content and social media marketing services for theatre clients across channels including,, Stage Talk and Previously,
Terri Paddock founded and the WhatsOnStage Awards, running the company and its events from 1996 to 2013. Terri is also the author of two novels, Come Clean and Beware the Dwarfs, and has previously written for the Evening Standard, Independent, The Times and other national publications. She is renowned for her 'legendary' post-show Q&As and also produces the annual Critics' Circle Theatre Awards and acts as a digital, content strategy and event consultant for theatre, producers and other clients. She tweets about theatre at @TerriPaddock.

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