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‘It’s very hard once you’ve got a line like that in your head’: Assessing the aftermath of a bad review

In Broadway, Features, London theatre, Online shows, Opinion, Plays, Regional theatre by Mark ShentonLeave a Comment

In a free-for-all age of journalism, the currency of individual theatre reviews matter a lot less than they used to; all a theatre PR wants is a spread of five-star reviews, and they’re easier to summon than ever if you don’t look too closely which publications they come from. The general public won’t notice the difference, so its a bluff that often works.